Jorge Martinez

Director, Research & Reporting Enrollment Services

University of Houston


I am the Director of Research & Reporting for Enrollment Services at the University of Houston. I analyze admissions, financial aid, and enrollment data to support decision-making at UH. Although I am trained as a sociologist with a focus in deviance and social control, I leverage my skills in research design, statistics, and data visualization to tackle questions in higher education. When I am not playing with data or learning a new R package, you can find me cycling around Houston, visiting museums, or spending time with my pug.


  • Higher Education
  • Data Visualization
  • Statistics
  • Criminology


  • MA in Sociology, 2010

    University of Washington - Seattle

  • BA in Sociology, 2007

    Texas A&M University - College Station





Affinity Designer





Director of Research & Reporting

University of Houston

September 2021 – Present Houston, TX
Provide leadership, direction, and expertise in the analysis and reporting of Enrollment Services data to inform University policy and functions

Institutional Research Analyst II

Rice University

May 2021 – August 2021 Houston, TX
Institutional data analysis & reporting

Senior Research Analyst

University of Houston

September 2015 – April 2021 Houston, TX
Institutional data analysis & reporting; longitudinal ranking analysis; university strategic planning; predictive analytics to support student retention and graduation

Research Specialist

Houston Independent School District

July 2014 – September 2015 Houston, TX
District data analysis; Teacher Appraisal and Development System

Management Analyst 5

Washington State Department of Corrections

March 2013 – June 2013 Tumwater, WA
Program evaluation for Chemical Dependency Treatment Program

Sociology Doctoral Candidate (ABD)

University of Washington

September 2007 – July 2014 Seattle, WA
Major: Deviance & Social Control; Minor: Statistics


How Many Black Women Have Tenure On Your Campus?

A look at the number of black women tenured among AAU institutions.

National Science Foundation Research Expenditures

How does UH compare in Research & Development expenditures?

National University Rankings

How does UH rank among the Top National Universities?

Association of American Universities

What does it take to join the elite club of leading research universities?

Dropped Student Survey

What can we learn about student retention from students who leave UH?

Retention Analysis

What factors predict one-year retention for freshmen FTICs at UH?

Recent & Upcoming Talks

Using Predictive Modeling to Increase One-Year Retention Through Early Identification

How to construct, evaluate, and apply statistical models to predict one-year retention for FTICs.

UH Tableau User Group

University of Houston Tableau Users Group to support, share ideas, and learn from those who are working with Tableau on the UH campus.

Identifying Institutional Peers Through Cluster Analysis

Using K-means clustering to identify university comparable and aspirational peers.

See the Difference! Visualizing Assessment Data

How to leverage data visualization tools to present assessment data.

Google Charts for Institutional Research

How to construct open-source data visualization with Google Charts using the googleVis package in R.